Display box



S. QUARTIN DISPLAY BOX Feb. 29, 1944.

Filed May 24, 1940 2 Sheets-Sheet 1 fuffa,... 1, l' I llllllllllllllll -1 f L5/l'f7UN UUE/R' TlN INVENTOR fujlw,

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ATTORNEY Feb. 29, 1944. v s. QUARTIN 2,342,894

DISPLAY BOX Filed May 24', 1940" 2 sheet's-sheetfz Bmwm lATTORNEY Patented Feb. 29, `1944 UNITED STATES PATENT OFFICE DISPLAY BOX Simon Quartin, Brooklyn, N. Y.

Application May 24, 1940, Serial No. 336,953

(Cl. G-44) 4 Claims.

This invention relates generally to containers and more particularly to display boxes.

Among the objects of the present invention is the provision of a display box which when the cover or top of the box is opened or raised, causes the bottom of the box to be elevated at the rear portions thereof so that the box bottom will be disposed at an angle with relation to the horizontal and will show the contents of the box in a, pleasing and otherwise desirable manner.

Another object herein lies in the provision of a display box having the aforementioned qualities, yet which is of extremely simple construction, having a minimum of moving parts so that the same is fool-proof in operation.

Another object herein lies in the provision of a display box having the aforementioned qualities, yet which is of extremely simple construction, having a minimum of moving parts so that the same is fool-proof in operation.

Another object herein lies in the provision of novel display box constructions in which practically no additional material or labor is required so that the present display boxes mayy be manufactured with relatively no increase in cost over the cost of similarly constructed boxes hereof, similar reference characters designate' corresponding parts throughout the several views.

Figure 1 is a view in perspective showing a first embodiment of the invention with the cover in a closed position.

Figure 2 is a view taken similarly to Figure 1 and shows the cover in an open position and the box bottom. in an elevated position.

Figure 3 is a bottom plan view of Figure 1.

Figure 4 isa central, vertical, sectional view of Figure 3 as seen from the plane 4-4 and enlarged for purposes of clarity.

Figure 5 is a view. taken similarly to Figure 4 but shows the positionwhich the parts take when the cover is open and the box bottom is elevated.

Figure 6 is a bottom plan view of a second embodiment of the invention.

Figure 7 is a central, vertical, sectional view as seen from the plane 1-1 on: Figure 6.

AFigure 8 is a View similar vto Figure 7. but

shows the position of the parts when the cover is opened and the box bottom is elevated.

. Figure 9 is a central, vertical, sectional view of a third embodiment of the invention.

Figure 10 is a view taken similarly to Figure 9, but shows the cover in an open positonand the box bottom in an elevated position.

Turning now to the embodiment of the invention illustrated in Figures 1 to 5, inclusive, the

display box generally indicated byy numeral I Il includes ar closure element II and a bottom ele'- While the present invention mayr be applied to boxes having a considerable number ment I2.

of different vvariations in external configuration, the box shownin Figures l to 5, inclusive, has generally a horseshoe shape and is illustraand the rear portion I8. The walls I3 to I8, inclusive, may be made of any suitable planar rial which forms the said vertical wall portions may be a long strip, the ends of which being joined in an ineonspicuous location as for ex-` The vertical wall porample at the corner I9. tions I4 to I8 inclusive thus form the rim 23 of the closure element I I, and the upper edge of said rim may be secured to the lower peripheral surface of the top wall I3 in any suitable manner. The closure element covering means yindicated generally by numeral 2i) serves as a decf orative `covering for the closure element and also to reenforce the attachment of the upper l edge of the rim 29 of the closure element to side wall 25, which includes the lateral portions 26 and 2l and the rear portion 23. The Walls 24 to 28 inclusive' form the rim 3l and may be made of any suitable planar material such as sheet cardboard. The material which forms the said vertical wall portions of the bottom element I2 may be a long strip, .the ends of which are joined at an inconspicuous location as for..ex

`ample at the corner I9. The bottom element covering means generally indicated by numeral'30 is suitably secured to the inner vertical surfaces of the rim 3i. The covering means 39 extends over'the upper edge of said rim 3| and is also secured to the outer vertical surfaes of the. rijm.

The clo- Disposed directly below the bottom wall 23 is a bottom plate 32. The plate 32 lfollows the general configuration of the bottom wall 23, and is substantially equal in area to the area of the top wall I3, .but has in addition a flange 33 which extends outwardly of the rim 9. The flange 33 is disposed at the edge of the plate 32, at that portion which is located forwardly of the bending line Sli. The bottom plate 32 is preferably scored at the bending line 3d so that the bending or folding of the bottom plate about the bending line 34 is facilitated. The bending line 34 thus divides the bottom plate 32 into two portions, which with relation to tl e bottom Wall 23 may be termed the stationary or forward portion 35 and the movable or portion 3S. The forward portion 35 is positively secured to the under surface of the bottom wall 3 in any suitable manner, as for example by gluing. The connection ofthe bottom plate portion 35 to the bottom wall 23 is further accomplished by means of the botto element covering means $59 which extends outwardly over the upper surface of the flange 33 and then extends inwardly for a suitable distance on the underrsurface of the flange S3 and portion 35.

The rea-r portion 35 of the bottom plate 35 is positively secured to the lower edge of the rear portion IS of the rim 2i) in any suitable manner, as by means of adhesive, and this attachment is reeniorced by extending the ciosure element covering means 20 down and along the under surface of the rear portion 36. The lowermost inwardly extending edges of the closure element covering means 23 and the bottom element cover ing means 3i! are further maintained in place by means of the bottom plate covering means 3'I, which is preferably adhesively secured to said edges and to the under surface of the bottom plate` While the bottom plate will function satisfactorily by simply compressing or scoring the same along the bending line ."itl, a more durable construction will result by reenforcing said bending line portion with a hinge 33. The hinge 38 may be paper or a thin strip of muslin or where the present construction is embodied in heavier r larger containers, may be of any other suitable construction.

As shown in Figure 2, the bottom element I2 may be provided with any auxiliary' display means such as the shelf or pane-l upon which may be suitably secured the article which it is intended the container shall as a casing for, as for example, the bottle ot perfume indicated by numeral All.. The panel and the article el are omitted from the other views of the irst embodiment for the purpose oi clarity in the drawings.

The operation ci the irst embodiment is substantially as follows: When the container, display box lil, is in a closed position, it will appear as seen in Figure l with the flange 33 acting as a stop to prevent the parts, that is to say the closure element Il and the bottom element I2, from telescoping too far, since in accordance with theA present construction the upper edge of the rim must be placed suitable distance from the under surface of the tcp wall I3, as will be more fully described hereinbelow. The contact of the rear pory n Si* or the bottom wall 23 also serves as a stop to ^nt the parts 'from telescoping too With the container il? resting upon ilat surface, when the closure element il manu l ed and raised it will swing upwardly nt wall I4 will travel through. arcuate i The closure ele- .e th.

ment II will pivot about the point 42, that is to say the lower rear edge of the rim 2Q, seen on Figure 4 and will move the bottom element I2 rearwardly, or to the right as seen in Figures 4 and 5. During this rearward movement of the bottom element I2, the forward edge of the flange 33 acts as a skid and will slide over the surface upon which the display box is resting. The elevation through an arcuate path of travel of the movable or rear portion 3G will result in raising the rear portion 3Q of the bottom element I2, ln its fully open position, the closure element I I will rest upon the portion I8 and will appear as seen in Figures 2 and 5. In closing the closure element Il, the same is lowered and the movement of the parts just described will take place in reverse order. As may be seen in Figure 4, the upper rear edge of the rim 3l will follow a path of travel indicated by the dot dash line #t3 when the closure element Il is raised or lowered.

In varying the size and shape of the closure element and bottom element for the purpose of utilizing the present construction for other sized display boxes, allowance must be made so that the distance from the bending line 34 tothe point 44, that is the upper rear edge of the rim 3l, must not be greater than the nearest distance from the line 3d to the under surface of the top wall I3. It is also desirable that a certain amount of clearance exist between the point 45, that is the upper edge of the front wall 2d, and the inner surface of the front wall I4, so that these parts may pass each other as the closure element is raised. Where the display box is made of relatively exible material however, as for example the lighter weights of cardboard, this clearance last described need not be given consideration as the parts will flex sufficiently to allow them to pass each other in opening and closing the display box.

Turning now to the second embodiment of the invention illustrated in Figures 6 to 8, inclusive, the display box generally indicated by numeral lil' includes a closure element IIl and a bottom element I2. Although the construction of the second embodiment may be applied to boxes having a considerable number of different variations in external configuration, for purposes of illusration, the second embodiment is a rectangular The closure element I I includes a top wall I3', a front wall I4', side Walls I6 and I'I and rear wall I3. The walls I3 to I8', inclusive, may if desired be composed of a single sheet of planar material, such as sheet cardboard, the vertical wall portions I4 to I8', inclusive, thus forming the rim 29 of the closure element; II. Where desired of course, the vertical wall portions may be composed of a single long strip of material, the ends of which are joined and the upper edges of which are adequately secured to the peripheral edges of the top Wall I3. It will be understood of course that where desired the closure member may be suitably covered with any decorative material.

The bottom element i2 includes the bottom wall 23', fro-nt wall 24', side Walls 25' and 21 and the rear wall 28. The vertical walls 2Ll' to 28', inclusive, form the rim 3i. The bottom element I2 may be formed from a single sheet of planar material, or the rim may be a separate unit suitably attached to the upper surface of the bottom wall 23 at the peripheral edges thereof. The bottom element I2' may also, of course,

be suitably decorated withany desirable cover` ing means. The bottom `element I2 is pivotally connectedto the closure element I I' by means of the hinge structure generally indicated by numera134.

The hinge structure 34 includes a piece of tape or string 50 which is secured to the under surface of the bottom wall 23' by any suitable means as for example portions of gummed paper tape I and 52. The outer ends of the string 50' are secured to the side walls I6 and `Il by similar pieces of gummed paper tape 53 and 54'. Since the' portion of the string 50 existing between the inner ends of the paper tape portions 5I and 52 indicated by numeral 55' o-n Figure 6 performs no important function, the same may be omitted where desired and two separate pieces of string 50' may be utilized', one connecting the paper tape portion 5I with the paper tape portion '53', and another connecting the paper tape portion 52' with the paper tape portion 54. The string 50 thus divides the bottom Wall 23 into two portions, a forward portion 35' and a rear portion 3B. The bottom element I2' may be provided with any auxiliary display means similar to the panel 40 previously described.

The inner surface of the front wall I4 is provided with a stop 33 which may take the form of a small block of cardboard or wood adhesively secured to the inner surface of said wall.

The operation of the secondv embodiment is substantially as follows: When the display box I0 is in a closed position, it will appear as seen in Figures 6 and 7. The stop 33 acts to prevent the parts, that is to say the closure element II and the bottom element I2, from telescoping too much, since in accordance with the present construction, the upper edge of the rim 3l must be placed inwardly a suitable distance from the under surface of the top wall I 3'( The contact of the rear wall 28 also serves as a stop to prevent the parts from telescoping too much. With the display box I 0 resting upon any suitable flat surface, when the closure element I I is manually grasped and raised, it will swing upwardly and the front wall I4 will travel through an arcuate path. The closure element I I' will pivot about the point 42', that is to say the lower rear edge of the rim 2S', and will move the' bottom element I2 rearwardly, or right as seen in Figures '7 and 8. During this rearward movement of the bottom element I2'. the forward edge thereof acts as askid and will slide overthe surface upon which the display box is resting. The elevation through an arcuate path of travel of the rear portion 3B' will raise the same. In this fully open front wall I4 so' that these parts may pass each other as the closure element is raised. This actially rotated position.

Turning now to the third embodiment illustrated in Figures 9 and 10, inclusive, the display boX generally indicated by numeral lil includes a closure element IIl and a bottom element I2". This construction too may also be varied in size and shape, but for example is illustrated in a rectangulai` display box.

The closure element II includes a top wall I3, a front wall I4, side walls I6 and a rear wall I8". The lower edge of the rear wall I8" is provided with an inward extension Il, the outer lateral ends of which join the lower edges of the side walls I6" at the lower edges of said side walls; The walls I3", I4", I5" and I8 and the extension I'I may if desired be com-A posed of a single sheet of planar material. The walls M", I6" and I8 form the rim 29" yof the closure element II.. A's herein previously described the rim may be composed of a single long strip of material, the ends of which are joined ner as for example by painting or printing 'upon the same or by covering said elements with sheet decorative material.

The bottom element I2 is pivotally connected to the closure element I I by means of hingeV i structure generally indicated by numeral 34. The hinge structure 34" comprises pins or hollow rivets lwhich are oppositely disposed in the opposite side walls I6" and 26" of theclosure element II and the bottom element I2 re-y spectively. The rivets 5U are coaxially aligned. Since the rivets 58" do not extend any consid- 'erable distance inwardly of the side walls 25,

bottom element I2 may be provided with any position, the closure element II will rest upony the general capacity of the display box, allowance must be made so that the distance from the hinge structure 311 to the point M', that is the upper rear edge of the rim 3l', must not be greater than the nearest distance from the hinge Astructure 3d to the under surface of the top wall I3. It is also desirable that adequate clearance exist between' the point 45', that is the upper edge of i' box IQ".

'auxiliary display means .similarv to the panel 4D previously described.

The inner surface of the front wall I4" is pro# vided with a stop 33 which may taker any suitable forrn such as a blockof cardboard or wood adhesively secured to the inner surface of said wall or a `small block of any suitabler material riveted or stapled to said wall. The operation of the third` embodiment is similar to the operation of the prior described embodirnents vbut differsprincipally therefrom in the fact that pivotal action takes place between the closure element and the bottom element about the pivotal points which are disposed (as viewedv in Figure 9) above the bottom of thev display This may be contrasted with the first and second embodiment in which pivoting occurs abouta point substantially at :the same level as the bottom of the elements I2 and I2. With the rivets 50 being located a't anupper position on the side walls of the closure and bottom elel the front wall 242' and the inner surface of the` ments, the bottom element will have a different path of travel. This path of travel may be seen in Figures 9 and 10 in which Figure 9 shows the ,bottom element at the start of its movement, and

Figure 10 shows the bottom element with the display box It in its open position. Here again. adequate clearance must be allowed between the point 44 and the under surface of the top wall I3 and in addition adequate clearance must be provided .between the point 69 and the inner surface of the rear wall IS", and also the inner edge of the extension Il It may thus be seen that I have disclosed novel display boxes which are highly useful and permit of extremely economical production so that the same may be produced at a cost the same or only slightly greater than production not having my display feature. On the box construction shown, practically all of the operations in the construce tion thereof may be performed on known boxmaking machines so that an expensive outlay for new equipment for the production of these boxes is not necessary. In the first embodiment for example, which is based upon a covered box construction, that is, in which a skeleton box is used as a frame and decorative covering material is placed thereupon, the covering material in the closure element instead of being secured to the inner surface of the vertical walls completely around the edge thereof is merely allowed to extend in the rear and is secured to the under surface of the bottom plate 35. In a box havin-g a normally flanged bottom element, it is only necessary to score the bottom plate and to secure the rear portion of said plate to the lower edge of the rear portion of the rim of the closure element in order to secure the elevating display feature in the bottom element. This means that such a box may b-e constructed will require no more material than the construction of a simi.- lar box which is covered and has a bottom fiange v but which does not have my elevating display feature.

I wish it to be understood that I do not desire to be limited to the exact details of construction shown and described, for obvious modifications will occur to a person skilled in the art.

I claim:

1. A display box comprising: a closure element having a top wall and a first rim` depending from said top wall, said nrst rim including a first front wall with a lower edge, opposed first lateral portions, and a first rear rim portion; a bottom element having a bottom wall and a second rim upstanding from said bottom wall, said second rim including a second front wall with an upper edge, opposed second lateral portions, and a second rear portion; and a bottom plate cf substantially the same general configuration as said bottom wall, said bottom plate having a transverse bend dividing the bottom plate into a forward botto-m plate portion and a rear bottom plate portion; said forward bottom plate portion being secured to the undersurface of said bottom wall; said rear bottom plate portion being connected to the lower edges of the first rear rim portion and the opposed first lateral portions.

2. A display box comprising: a closure element having a top wall and a iirst rim depending fromV said top wall, said first rim including a first front wall with a lower edge, opposed rst lateral portions, and a first rear rim portion; a bottom element having a bottom wall and a second rim upstanding from said bottom wall, said second rim including a second front Wall with an upper edge, opposed second lateral portions, and a second rear portion; a bottom plate of substantially the same general configuration as said bottom wall, said bottom plate having a transverse bend dividing the bottom plate into a forward bottom plate portion and a rear bottom plate portion; said forward bottom plate portion being secured to the undersurface of said bottom wall; said rear bottom plate portion being connected to the lower edges of the first rear rim portion and the opposed iirst lateral portions; and closure element covering means attached to and completely covering the outer surfaces of said cover element and attached to the first rear rim portion, said closure element covering means extending under and being attached to the rear portion of the bottom plate; the said second front wall being spaced inwardly from the first front wail a distance sufficient for the upper edge of the second front wall to pass the lower edge of the first front wall as the box is opened or closed.

3. A display box comprising: a closure element having a top wall and a first rim| depending from said top wall, said first rim including a first front wall with a lower edge, opposed nrst lateral portions, and a first rear rim portion; a bottom element having a bottom wall and a second rim upstanding from said bottom wail, said second rim including a second front wall with an upper edge, opposed second lateral portions, and a second rear portion; said second rinr being of greater height than one-half the height of thesaid first rim; a bottom plate of substantially the same general configuration as said bottom wall, said bottom plate having a transverse bend dividing the bottom plate into a forward bottom plate portion and a rear bottom plate portion; said forward bottom plate portion being secured to the undersurface of said bottom wall; said rear bottom portion being connected to the lower edges of the first rear rim portion and the opposed iirst lateral portions; and closure element covering means attached to and completely covering the outer surfaces of said cover element and attached to the first rear rim portion, said closure element covering means extending under and being attached to the rear portion of the bottom plate; the said second front wall being spaced inwardly from the iirstfront wall a distance suicient for the upper edge of the second front wall to pass the lower edge of the iirst front wall as the box is opened or closed.

4. A display box comprising: a closure element having a top wall and a rst rim depending from said top wall, said first rim including a first front wall with a lower edge, opposed first lateral portions, and a first rear rim portion; a bottom element having a bottom wall and a second rim upstanding from| said bottom wall, said second rim including a second front wall with an upper edge, opposed second lateral portions and a second rear rim portion; and means pivot-ally connecting the bottom element to said opposed first lateral portions for rotation about an axis passing through the rear halves of said opposed first lateral portions; said upper edge of the second front wall being spaced from the inner surface of the first front wall in the closed position of said box a distance sufficient for the upper edge of the second front wall to pass the lower edge of the first front wall as the box is opened or closed.

SIMON QUARTIN. 

